Overview: Taking a deep breath and not panicking when you’re dealing with an unexpected plumbing nightmare could be easier said than done, but these tips will help
• Focus on digital customer connections
• Optimize Your Site for Mobile Search
• Online Reviews Can Make (or Break) Your Reputation
• Increased Awareness of Water Consumption
The plumbing industry has experienced many advancements in the past few years, and 2022 is no exception. As a small-scale business owner, it’s essential to stay on top of the trends so you remain relevant.
The more aware you are about what to expect in 2022, the better you’ll future-proof your plumbing business. So here are some emerging trends that will shape the plumbing industry in 2022.
Focus on digital customer connections:
We can’t emphasize the importance of connecting with customers online. In order to grow your business, it’s basically a necessity these days to get in touch with them via online platforms.
For instance, if a customer is searching for a local business, they’ll likely search online for businesses near them. If you’re offering the services they’re looking for, and you’ve already established a reputable online presence where customers can be directed to your site, most of the work is done.
To keep your business updated, consider appearing on social media platforms. Being active on social media is proven to be one of the most cost-effective ways to connect with potential clients for your plumbing business.
If you’re not interested in investing in paid ads, join and participate in your niche-related groups of the plumbing industry, water preservation, or any minor scale local business.
Pro tip: If you’re too busy to manage online customers or you find it overwhelming, consider hiring a Virtual Assistant. They’ll help you immensely and prove a blessing in disguise.
How a virtual assistant can help your business:
The duty of a Virtual Assistant (also known as a VA) is to handle your social media accounts and help you expand your business. They accomplish this by being readily available to respond to customers inquiries when you’re not available. They provide prompt responses which can help build your reliability and, in turn, gain you reliable customers.
Optimize Your Site for Mobile Search:
Now you’ve made a website, and you’re spreading the network, but there are some hurdles on the way: how to rank/be visible on Google if someone searches for a service that you provide?
Well, it’s simple. All you need to do is to optimize your website. If you’ve a preexisting website, hire a website designer for theme decor and an SEO specialist to make sure you’re ranking for the appropriate keywords, including location management.
Online Reviews Can Make (or Break) Your Reputation:
Everything has a dark side, and so has technology. Your reputation is what helps you establish your livelihood… and in some cases, lost it.
Customer reviews is among the most significant factor that help your business grow. If you provide positive experiences for your customers, encourage them to leave a positive review.
What happens if I receive a bad review?
1. Reach out to your customer and hear their problem.
2. Talk and communicate with them.
3. Ask them to write their issue to you via an email or a voice call, and once the issue is resolved, ask them to reconsider adjusting their initial review.
The key here is to remain professional, level-headed, and logical. You don’t want to come across as angry, aggressive, or unprofessional in any way. Trust us… word will get out and one bad customer experience could affect 20 good customer reviews.
It’s simply not worth ruining your reputation. Speak with the client, try to address the issue, and if they don’t update their review, continue to provide amazing service so your positive reviews overshadow the few bad reviews that are bound to happen.
Increased Awareness of Water Consumption:
This trend has been a thing for several years now, but 2022 might see an tick in this trend due to the general public’s increased interest in the environment. With people becoming aware of climate change, everyone is trying to take their foot offprint by reducing water use.
Statically, each family of four in America consumes 300 gallons of water every day, making a total sum of annually 109,500 gallons. It’s time to play your part to spread awareness of minimizing water consumption.
Sometimes, a running toilet wastes up to 150-200 gallons of water each day. So, simply educating your customers on the benefits of installing a cost-effective toilet could reduce their household water consumption by two-thirds of the total used daily.